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5 reasons why we love linen & the benefits of linen clothing

Choosing fabric for the launch collection has probably been one of the longest steps so far in starting LOVANIE. From the beginning, the must-have for me is that the fabric is eco-friendly and preferably made from natural fiber. 

After getting hundreds of swatches of various fabric types, I decided on linen for our first spring collection and in today's post I want to talk about the 5 benefits of linen clothing and why it is a great choice to add to your conscious wardrobe. 

#1 Eco-friendly

Linen is made from cellulose fibers that are commonly derived from flax plants. Flax plants do not require much energy or water resources to produce. Even just rainwater is enough! It also naturally does not need pesticides to grow and is found in any temperate climates. Because linen is a natural fiber, it is completely biodegradable.

#2 Durable

Linen is known for its strength and resistance to stretching and tears. It can be up to 30% more durable than cotton. Linen garments can be machine washed - just remember to use cold water and not use bleach, as those tend to weaken the fiber. If properly cared for, your linen pieces can be passed down for generations to come.

#3 Breathable

Linen offers exceptional breathability - it wicks moisture away from your skin, which helps to keep you cooler on hot nights and warmer on cold ones. Linen is a natural insulator and is capable of releasing excess humidity. So while cotton and wool might make you feel warmer at first, it can also make you sweat. Linen clothing will retain the heat from your body and wicks away moisture, keeping you feeling comfortable.

#4 Hypoallergenic

As a natural fiber, linen clothing is generally hypoallergenic and is good for people with sensitive skin. It is anti-static, keeping it lint-free and repels allergens. And since moisture does not build up in the fabric, linen doesn’t become a home to microbes and bacteria like the way some other materials such as cotton can.

#5 Better overtime

People say that linen pieces are like fine wine - it gets better with age. This is because linen usually starts off crisp and now and transforms to become soft and supple after each wash and use.

Linen is naturally wrinkly and many embrace those wrinkles as part of its beauty. Especially if you hang linen to dry naturally, no ironing is needed at all.

The linen fabric that is chosen for our launch collection has an antique wash finish to give you that lived-in look from the very beginning. During the product development phase, I’ve done multiple wash and wear tests to make sure that there’s minimal shrinkage and those measurements are added to the sample patterns.

I can’t wait to turn this beautiful linen fabric into LOVANIE pieces for our first collection. Let me know what you think in the comments below!

Love xo


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