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Our Story

About Us

Our brand name LOVANIE is a combination of the word "Love" and "Avani" which means Earth in Sanskrit language. Our mission is to create clothing that are kind to people and the planet to inspire conscious women to live the life of their dreams.

Designed for petites

Did you know that almost ⁠half of women in the US are 5'4" and under? But the standard sizing in the fashion industry caters to women who are 5'4" to 5'8".

Lovanie is created for petite women, by a petite woman. Each piece is thoughtfully designed to fit the proportions of women who are 5’4” or under. We collected measurements and tested our samples on petite women in various sizes to ensure a perfect fit.

Sustainable materials

All the styles in our collection are made from eco-friendly linen fabric. Linen is a natural and biodegradable fiber that is highly breathable and perfect for the warm summer days. Read more about our sustainability practices.

Ethically made in the USA

We make our pieces in small batches based on your preorders to minimize wastes. We’re proud to be working with a local production partner and seamstresses in Seattle, where we are located, to ensure fair working conditions & support small businesses in the USA.

Letter from the founder

Hi lovely,

Like many women, I’ve always loved fashion and believe that wearing something you love can make you feel confident, inspired and beautiful.

Growing up in Thailand, I remembered my mom and I visiting my uncle who is a tailor and coming back home with a new dress or two that were designed and handmade specifically for us. There were stacks of fashion magazines in the living room and weekend trips to the fabric stores.

Many years later, it wasn’t until I started blogging about fashion that I realized the damaging impact of the industry on its people & the planet, which left me feeling uninspired and stuck. We seem to have forgotten the charm of the slow fashion lifestyle and the artisanal craft that my family has experienced in the past. With LOVANIE, I wanted to recreate this slow fashion philosophy of thoughtful romantic designs for the conscious women today.

More than just clothing, LOVANIE is about sparking your wanderlust, inspiring you to follow your heart’s desires. I hope that LOVANIE can accompany you on your life journey, wherever your dreams take you.

With love,

Nics